How to successfully launch your book or product – with Charlie Hoehn

How to successfully launch your book or product – with Charlie Hoehn Podcast Overview: Sponsored by: http://www.PodcastProdigy.com In my interview with Charlie Hoehn, Charlie and I discuss how to successfully launch your book or product. Here are some of the topics we go over: – The #1 thing you need to include in a product launch – The lowdown on the data testing process – How to use Reddit’s forums to get emotional feedback and improve your books’ impact – Useful tips for developing the right mindset to handle criticism – How to create book titles that make people eager to buy …and a bit more about building strategic relationships and how to effectively leverage them to sell more books. As always, please me know your thoughts about this episode by pinging me on Twitter.com/RachelRofe or Facebook.com/RachelRofe. :) http://rachelrofe.com/how-to-successfully-launch-your-book-or-product-with-charlie-hoehn Want More? If you liked this, there’s plenty more where it come from. Let’s stay in touch! We can connect in any of these places: Main website: http://www.RachelRofe.com A Better Life Podcast – where these transcripts are taken from: http://www.rachelrofe.com/podcast Rachel's books – Learn new ways to improve your life: http://www.rachelrofe.com/booklist Twitter: http://www.Twitter.com/RachelRofe Twitter: http://www.Twitter.com/AbetterlifeRR Instagram: http://www.Instagram.com/RachelRofe Instagram: http://www.Instagram.com/chooseabette... YouTube: http://www.YouTube.com/RachelRofe YouTube: http://www.YouTube.com/Chooseabetterlife Did you miss our last episode? You can get it here: http://rachelrofe.com/how-to-come-up-with-endless-content-ideas

Break bad habits and bring in good ones – with Steve Scott (part 1)

Podcast Overview:

Sponsored by http://www.PodcastProdigy.comIn Part 1 of this interview, I talk with Steve Scott about why people often have problems getting rid of bad habits, and how to get through them.Steve shares:– Why we have less willpower at night
– How “if-then” plans can change everything
– How to create great replacement habits that feel good
…and a bit more.This episode is Part 1 with Steve. In Part 2, we talk all about how he makes 5-figures a month by writing Kindle books. Stay tuned!

Resources Mentioned In This Episode:

Habit Stacking – One of Steve’s bestselling booksThe Miracle Morning – A book that Steve referenced as being great for setting morning routinesPodcast with Hal Elrod – This is a podcast episode I created with the author of The Miracle MorningMy interview with Hal – This was the interview from when I was on Hal’s showWillpower: Rediscovering the Greatest Human Strength – The book that Steve said explains willpower very well.Bad Habits No More – Another book of Steve’s that I drew a lot of questions from.The Power Of Habit – The book where Steve learned about habit loops.FitBit – What I am absolutely, positively obsessed with. Steve and I were talking about our stats on there. This link is to the FitBit I have (and highly recommend!).4 Hour Workweek – Where we learned about coming up with the “worst case” scenario and realizing it’s not that badLevel Up Your Day – Another book of Steve’s that talks about leveling up your energy and eating, exercise, routine activities, productivity, and fun.“Productivity” Tricks for the Neurotic, Manic-Depressive, and Crazy (Like Me) – The post of Tim Ferriss’ that Steve and I talked about where Tim shares about his depression.

Episode Transcript

Click here for a transcript of today’s episode.

Did you like this?

Thank you for listening to this episode! If you enjoyed it, please feel free to share it using the social media buttons on this page.I’d also be VERY grateful if you could rate, review, and subscribe to A Better Life on iTunes. Or, if you use Stitcher, you can leave a review right here.That all helps a lot in ranking this show and would be greatly appreciated. And if you have any comments or questions, leave a comment below!

Break bad habits and bring in good ones – with Steve Scott (part 1)

Break bad habits and bring in good ones – with Steve Scott (part 1) Podcast Overview: Sponsored by http://www.PodcastProdigy.com In Part 1 of this interview, I talk with Steve Scott about why people often have problems getting rid of bad habits, and how to get through them. Steve shares: – Why we have less willpower at night – How “if-then” plans can change everything – How to create great replacement habits that feel good …and a bit more. This episode is Part 1 with Steve. In Part 2, we talk all about how he makes 5-figures a month by writing Kindle books. Stay tuned! http://rachelrofe.com/break-bad-habits-and-bring-in-good-ones-with-steve-scott-part-1 Want More? If you liked this, there’s plenty more where it come from. Let’s stay in touch! We can connect in any of these places: Main website: http://www.RachelRofe.com A Better Life Podcast – where these transcripts are taken from: http://www.rachelrofe.com/podcast Rachel's books – Learn new ways to improve your life: http://www.rachelrofe.com/booklist Twitter: http://www.Twitter.com/RachelRofe Twitter: http://www.Twitter.com/AbetterlifeRR Instagram: http://www.Instagram.com/RachelRofe Instagram: http://www.Instagram.com/chooseabette... YouTube: http://www.YouTube.com/RachelRofe YouTube: http://www.YouTube.com/Chooseabetterlife Did you miss our last episode? You can get it here: http://rachelrofe.com/what-would-you-do-if-you-lost-your-1-traffic-source

2 Comments 27 ways to repurpose your podcast or blog post content

What would you do if you lost your #1 traffic source?

What would you do if you lost your #1 traffic source?

About 6 months ago, I got an extremely distressing email.

I remember it like it was yesterday.

Don and I were at the Wichita airport. We were moving to Vegas that night. We’d just picked up our flight tickets and were walking over to security when Don checked his email on his cell phone.

“I just got a cease and desist from Facebook!”

I felt a mixture of shock and disbelief. Before I could even finish processing, he said, “You got one too!”

WHAT IS GOING ON!?

With weak knees, we both sat down at the nearest table to read everything more clearly.

The email said that our accounts were banned. We could no longer use the site, we couldn’t have anybody representing us on the site, we were done.

Neither of us could believe it. We were freaking out (to say the least).

The next day we were at the Wynn. We were staying there for a few days before we could move into our new home. At around 10am, we walked into the bar/cafe. Don ordered an espresso. I, to the shock of Don, ordered a shot of vodka. Then I emotionally ate the heck out of 2 bowls of bar snacks. I just kept eating and eating and eating.

This changed EVERYTHING.

Don was set to relaunch a product that made him 7 figures the last time.  This cease and desist was a million dollar loss – MINIMUM – for him. He had to cancel the launch.

I had my first event lined up for 2 months later. I had all kinds of sponsors lined up – Kind bars, Runa tea, and 9 other companies. I’d already invested 5 figures into it, a ton of energy, and every ounce of my heart and soul.

My plan was to use Facebook Ads to promote my event. I do have a mailing list, but it’s not segmented out by location. I needed NYC-specific people since it was a one day affair that I didn’t expect people to fly in for.

My mind couldn’t register the idea of having to cancel my event. I figured I’d just work hard and bring in tickets another way.

And so I hustled. Hard. I threw money into paid traffic on AdWords, LinkedIn, Reddit, and Plenty Of Fish. I advertised in NYC newspapers. I emailed every relevant NYC-based meetup group owner I could find. I contacted business owners. I did everything I could think of.

But I still didn’t send enough traffic to the page.

2 weeks before the event was set to go live, I had to cancel it. It was devastating – but I didn’t want to waste the speakers’ and sponsors’ time.

Now, I should say – the short version of the cease and desist is that Facebook thought Don and I owned a tool that we didn’t. They didn’t do anything wrong – they were taking care of their users. The tool was something that had become against Facebook’s terms of service. We’d promoted it over a year ago, before people started doing creepy things with similar tools. We had proof to back up everything we were saying, but it was a long process, and it took us over 5 grueling months to get our accounts back.

I learned so much during this intense process – both personally and professionally. One of the biggest business insights, though, was this:

It is ESSENTIAL to diversify your traffic.

Bonus: Learn what my top 5 traffic sources are and how they can CONSISTENTLY send you traffic.

What happened to me can happen to anyone.

The tool that we got banned for was something we hadn’t even thought about in over a year. I’m not saying Facebook did anything wrong – I know they were trying to protect their users – I’m just saying that if something off the wall could happen to me, it could happen to anyone.

And this isn’t the first time something like this has happened. Many people have heard of the “AdWords slap”, people who got banned from Kindle, etc… this kind of thing happens all the time.

In the last 6 months, I’ve worked hard to learn how to use new traffic sources. I tested a TON, bought lots of courses, and invested a lot of money to learn all kinds of new things.

Thankfully, it’s been working.

On September 4th, the day I got banned, I had 19,142 followers across all of my social networks. 6 months later, I have 57,329 (including Facebook – and 44,161 without). That’s an increase of +38,187 followers in 6 months.

I launched my podcast on August 11th. Even though I was banned shortly after launching, I’ve still enjoyed over 133,129 podcast downloads.

I went back into the lab with Kindle. I had one book that had 6,364 downloads in 5 days – which converted into thousands of opt-ins.

I have done SO MUCH to get more traffic.

Losing Facebook really sucked. It was devastating on so many levels, and I am *SO* glad to have my account back.

If I’m looking at it from a “what did I learn?” perspective, I’d say I’m SO glad that it helped me learn to have sustainable traffic from a variety of sources.

I learned to NOT rely on one traffic source alone.

The following screenshot is from my Google Analytics account for this blog, RachelRofe.com.

You can actually see the steady incline of traffic I’ve been experiencing, especially around December and January. This is the result of a ton hard work in testing, experimenting and refining new traffic methods:

Phew.

They say that sometimes you have to learn things the hard way. That was definitely true in this case.

Bonus: Curious what my top 5 traffic sources are? Click here to get a video + checklist going over what they are (from right inside my Google Analytics account) and how YOU can use them to get consistent traffic.

I’m curious, for YOU – what would YOU do if you lost your #1 traffic source?

27 Ways To Repurpose Your Podcast Or Blog Post Content

A lot of people think that in order to succeed with your blog or podcast, you need to continually come up with the “latest and greatest” piece of content.

In my experience, not only is this not true – but you can actually get BETTER results by focusing on making the most of what you already have.

And with so many different ways to get exposure, it’s easier than ever to maximize your content. Here are 27 tips that work:

Bonus: Click here to get the PDF + infographic version of 27 Ways To Repurpose Your Content.

1. If you’re starting with a podcast, get that transcribed and turn it into a blog post or an article. If you’re starting with a blog entry, read it out loud and create a podcast from it.

2. Create slides from your content. You can use something like HaikuDeck (a free tool) and then submit your slides to sites like SlideShare or AuthorStream.

3. Convert your post into a video. You can either have one slide showing while your podcast plays, or sync different slides to your podcast audio.

When you finish your video, submit it to YouTube.

4. Make money with your videos by submitting them to MySkillFeed.com. Not only do they accept them, but they actually pay you for video views. They love short videos, too, and call them “skill snacks”.

5. Create infographics from your posts. Infographics are easily shared around on social media and you can get a great one starting at $5 on Fiverr.

6. Add your content into a follow-up email for when people sign up for your list. What better way to welcome someone than by giving them some of your best work?

7. Slightly modify your content and make a list-building giveaway out of it. For example, if you have some posts about podcasting, bundle them together, perhaps add something else, and presto – you’ve got a free gift for people who are interested in podcasting.

8. Turn every post you create into an opportunity for opt-ins. Make a lead box with LeadPageswhere people can sign up to get some kind of an upgrade.

For example, with this post, if you click this link,  you can sign up for a PDF and infographic version of this post. It’s simple, but SO beneficial for people. The PDF keeps this information handy and the infographic shows everything in a visual format.

9. See if you can convert what you already created into new content. For example, maybe you created some kind of list-based content like 10 things you can do to flip negative situations into positives. See if you can take each item on that list and then turn it into an entirely new podcast or blog post.

10. Compile multiple posts and turn them into a Kindle book. One of my last books got downloaded 6,364 times in 5 days. There’s a LOT of traffic to be had on Kindle.

11. Submit your link to Reddit. There are all kinds of subreddits where people would love to see the content you created.

12. Create a tall picture that advertises what your content will be about and post it onto Pinterest.

To optimize it, you can use a plugin like WP Socializer that even lets you do this:

13. Post the content onto your Facebook page, along with a picture preview.

14. Take a few “tweetables” from your content -140 character (or less) bite-sized tips – andpost them onto Twitter, along with a link to your content.

15. Post your content on Google+.

Bonus: Click here to get the PDF + infographic version of 27 Ways To Repurpose Your Content.

16. Share a picture of your content, along with one of the tips in it, on Instagram.

You can’t post a clickable link to your content on each picture, but let people know that the link is in your bio. They can click over from there.

17. If it makes sense, post your article onto Quora.com. Do a search for whatever your topic is, then see if someone asked a question about it.

For example, I recently wrote a blog post called 19 ways to monetize your podcast. I did a search on Quora for “monetize podcast” and found this post where someone asked, “What is the best way to monetize a podcast? Who would you approach, are there specialized agencies that handle advertising and sponsorship?

I answered his specific question about sponsoring, then linked to my blog post for more monetization details.

18. Turn the content into a PDF and submit it to PDF-sharing sites like Scribd, Issuu, or evenGoogle Docs.

19. Take some of your most recent posts into training for a webinar. You can stay at the end of the webinar, do Q+A, and then get even more ideas for future blog posts or to update your existing ones.

20. Create a free course that teaches your content on Udemy.

21. Create a checklist out of your content.

22. Post your article onto Medium.

23. Slightly edit your content for a different audience. For example, I have a post on how toraise your prices without losing clients. If I wanted, I could edit the post, have all of the language talk about salon clientele, and then submit my post to hairdresser communities.

For my post on top 7 things to do when you can’t get motivated, I could segment it to a certain profession (“are you sick of going to the salon over and over again!?”), people with a health problem (“is your energy down again?”), brides (“are you stressed out of your mind with everyone trying to give you their opinion on how to do things!?”), and on and on.

24. Turn what you’ve created into a mindmap. This is another way to visually share what you’ve taught.

25. Post your content onto syndication sites like BizSugar or GrowthHackers.

26. Reach out to other blog owners and offer to write a guest blog post for them. Take main points from what you already created and rewrite them to create fresh, new content for their blogs.

27. Send a press release. If you can find a press release worthy angle for your content – maybe there’s been some kind of a new development, a local news angle, a new product you mention, etc… you can turn that into a press release and get the SEO (and traffic) benefits from it.

MAKE IT EVEN EASIER: If you wanted, you could even outsource a lot of this work. Every single time I release a podcast or write a new article, I have my assistant take care of a lot of these things for me. It’s very do-able.

If you’d like to learn more about outsourcing, check out my Work Less To Live More course. You can get it at a discount right here.

I hope you enjoyed this post! And if you have any more ideas on how to repurpose your content, leave a comment!

Bonus: Click here to get the PDF + infographic version of 27 Ways To Repurpose Your Content.

http://rachelrofe.com/27-ways-to-repurpose-your-podcast-or-blog-post-content